This training examines the urgent need to transform public understanding of mental health and substance use disorders. It explores structural, public, and self-stigma; national campaigns designed to normalize help-seeking; and collective strategies for changing attitudes and behavior. The presentation also demonstrates how outcome measurement, economic valuation, and cross-sector partnerships can establish mental health services as investments that generate measurable benefits for individuals, families, healthcare systems, and society.

Key points and strategies include:

• Identifying structural, public, and self-stigma and their affects on help-seeking, access, funding, and health outcomes.
• Explaining how targeted messaging can normalize mental healthcare, strengthen mental-health literacy, and connect audiences with appropriate resources.
• Differentiating communication strategies according to audiences’ attitudes, experiences, barriers, and readiness to seek or support care.
• Analyzing campaign performance through exposure, awareness, engagement, and measurable attitude or behavior change.
• Applying collective-impact and economic-valuation frameworks to strengthen partnerships, demonstrate value, and advocate for sustainable behavioral-health investment.

These recordings of the Department of Mental Health (DMH) Quarterly Psychiatrists’ Meeting (QPM) are restricted. They are provided specifically for DMH psychiatrists who missed and/or want to review the quarterly meeting.